Arus Innovation
A self-funded technology company across Singapore and India. We run a deliberate 50/50 model: data engineering and bespoke delivery pay the bills, and they fund the mission: the Humini product suite.
Aspire to Inspire
Founder & CEO, Arus Innovation
A civic infrastructure builder who happens to write code. I build products and people, and I'm building Humini, a trust and joy layer that surfaces honest people and lets them do good without needing money, power, or fame.
The short version
I grew up in a Tamil-medium government school: grounded, no airs, substance over polish. Over nearly two decades I worked across enterprise IT and BI consulting, and led as a Senior Director at JLL India in commercial real estate. That domain still shapes how I think about markets, people, and the problems worth solving.
Today I'm a serial, self-funded founder (no VC, no debt) and still hands-on in the work: data architecture, product design, the API seams. I think in products and people first, and the tools second.
What I'm building
A self-funded technology company across Singapore and India. We run a deliberate 50/50 model: data engineering and bespoke delivery pay the bills, and they fund the mission: the Humini product suite.
Aspire to Inspire
A trust and joy layer for the real world. Our north star is the unification of human effort to solve real-world challenges through technology: an open movement of products that put people first.
Unifying human effort
Still hands-on
I never stopped building. Two decades in, I'm still in the data: designing cloud data platforms, modelling warehouses, writing SQL, and turning messy enterprise data into decisions leaders can trust. Most of my consulting work runs through Arus's data-engineering practice, serving enterprise clients across real estate, transit, banking, and logistics.
Cloud data platforms on Azure & GCP: pipelines, warehousing, and modelling built to last.
SQL, Azure Data Factory / Pipelines, ETL/ELT, and the API seams that hold systems together.
Power BI and BI strategy: the discipline of making data actually answer the question.
Zero-to-one product architecture, bespoke delivery, and shipping things people use.
In clients' words
Much of my independent work earned a top reputation on Upwork, built entirely through client feedback, one delivery at a time.
“Elan is amazing! I do not know any other person with his advanced level of expertise in Microsoft Analysis Services cubes in particular, and SQL Server in general. He solved an architectural design problem in an OLAP cube that, frankly, I suspected might be unsolvable.”
“By far the best contractor I ever dealt with. Exceeded my expectations in every possible category. Would rehire without question. Outstanding communication, loyalty & reliability.”
“A very experienced database professional. Prompt, accurate, easy to communicate with, and above all, very knowledgeable in his field. We will be engaging his services again, someone to look over our shoulder and ensure we're on the right track.”
“Elan provided an innovative, adaptable solution within the parameters given, and even an extra, unsolicited feature that was very helpful. The delivered solution exceeded our expectations.”
“An excellent provider with very high-level skills as a database developer. He made sure everything was working and dealt with every issue that came up. He can deal with the tough jobs.”
“Elan did an excellent job, again! The SSIS package was delivered on time and his professionalism was exemplary. He tested and debugged thoroughly and worked late into the evening to complete it.”
What I won't compromise
People before product, before profit. Human dignity is the line.
I'll walk away from large opportunities if they compromise ethics.
An open book. Say the true thing, even when it's the harder one.
“Do your duty without expecting returns.”
Why I build
My life has been carried by help from people I knew and people I never met: an HR director who gave me my first job despite missing documents, friends who funded my first product on trust, strangers who helped me stand back up after the 2014 election. None of it came with expectation. That leaves you grounded, and it leaves you indebted, not to repay, but to give forward.
The civic thread runs through everything: a 2014 run for MP in Dindigul on an anti-corruption ticket, and today as a volunteer with We The Leaders. The goal has never been to be the leader: it's to build the infrastructure that makes honest grassroots leaders visible.
On stage
I speak about the journey: from a small-town start to building a company and a movement, and the giving ethos underneath it all. I'm taking this talk across Tamil Nadu (college functions and public forums) with a goal of one day giving it on the TED stage.
If you're organising an event and the story fits, let's talk.
Get in touch
LinkedIn is the only place I'm active: no Instagram, X, or Facebook.